Carine ARMAND
B2B Marketing & Communications Manager
Over 7 years' experience in digital marketing and communications, mainly in B2B environments. Used to owning the full marketing scope independently, from strategy definition through to hands-on delivery: content, website, SEO, email marketing, social media, acquisition, events and performance tracking. Comfortable working with executive teams, sales teams, clients and external providers.
+33 6 26 95 09 80 carinesarrailh@gmail.com 34270 Saint-Mathieu-de-Tréviers, France linkedin.com/in/carine-sarrailh
Core expertise
Marketing & acquisition
Marketing strategyB2B lead generationGoogle AdsLinkedIn AdsMeta AdsSEAA/B testing
Digital & SEO
WordPressLanding pagesSEOSearch ConsoleSemrushScreaming FrogConversion funnels
CRM & automation
HubSpotBrevoMaken8nAirtableEmail marketingNurturingSegmentationLead qualification
Data & performance
GA4Looker StudioPower BIPythonKPIsROIPerformance analysis
AI & productivity
ChatGPTClaudeGeminiNotebookLMFlora.iaKlingSeedance
Content & design
Content marketingStorytellingB2B social mediaFigmaCanvaAdobe Creative Cloud
Professional experience
Product Manager & Marketing — Autour du Pic
Jul 2025 – Present- Building a B2B digital ecosystem for businesses across the 36 municipalities of the Grand Pic Saint-Loup area.
- Growing the visibility of local businesses and economic stakeholders.
- Content creation and distribution.
- Running a B2B newsletter.
- Organising and promoting events.
- Building and optimising a digital platform.
- Performance and usage analysis.
Digital Marketing & Communications Manager — Optimwatt
Aug 2023 – Jul 2025- Definition and roll-out of the B2B marketing and communications strategy.
- Content production: articles, newsletters, sales collateral, web and social media content.
- WordPress site management: content, SEO, landing pages and user journey optimisation.
- Email campaign management and contact segmentation.
- Visibility and acquisition growth among professional prospects.
- Social media management and performance tracking.
- Organisation and coordination of marketing and event activities with sales teams and partners.
- Creation of communication materials and coordination of external providers.
- KPI tracking and dashboard implementation.
- Implementation of automations using Make, Airtable and AI tools.
B2B Digital Marketing & Acquisition Manager — Globbz
Sep 2020 – Jul 2023- Definition and roll-out of the B2B acquisition and communications strategy.
- Lead acquisition and qualification among companies likely to subscribe to the platform's offers.
- Editorial and sales content creation.
- SEO, SEA, newsletter and social media management.
- Creation and optimisation of landing pages and conversion funnels.
- Analysis of traffic, leads and marketing performance.
- Coordination with sales teams, developers and external providers.
- Contribution to structuring marketing tools and processes.
E-commerce & Digital Marketing Officer — Azurdo, apprenticeship
Sep 2019 – Sep 2020- Structuring the digital strategy: acquisition, visibility and performance.
- Social media creation and management.
- Writing web content, newsletters and communication materials.
- Running Google Ads and Social Ads campaigns.
- SEO optimisation and performance tracking.
- Redesign of the PrestaShop e-commerce site.
- Creation of a WordPress website.
- Analysis of traffic, conversions and ROI.
Digital Marketing & Web Consultant — Freelance
Since 2017- Supporting small and medium-sized businesses with their marketing and communications strategy.
- Recommendations and action plans tailored to client objectives.
- Creation and management of WordPress and other CMS websites.
- SEO optimisation and improved site visibility.
- Writing articles, web pages, newsletters and sales materials.
- Creation of digital and visual assets.
- Set-up of email campaigns and automations.
- Requirements gathering and writing of specification documents.
- Coordination with clients, providers and technical partners.
Additional experience
Municipal Councillor — Saint-Mathieu-de-Tréviers
Since 2026Digital Marketing, SEO & WordPress Trainer — Oreegami, Montpellier
2021 – 2023Education
Business Analyst — 2025-2026
Mines Paris – PSL Executive Education / Liora
Data Marketing Manager — 2025-2026
DataScientest
MBA, Product & Marketing Management — 2025
ESG / Studi
No-Code Product Builder — 2025-2026
Studéria
Operational Sales & Marketing Management — 2020
WIS, Montpellier
Bachelor's Degree, Digital Project Management — 2020
WIS, Montpellier
Web & Mobile Web Developer — 2020
WIS EPSI, Montpellier
Web Designer — 2019
Objectif 3W + internship, Montpellier
Advanced Diploma, Property Management — 2003
IFCE-FNAIM, Lattes
Digital toolbox
Acquisition
Google AdsLinkedIn AdsMeta AdsSEAA/B testing
SEO & performance
SEOSearch ConsoleSemrushScreaming Frog
CRM & automation
HubSpotBrevoMaken8nAirtable
Web & CMS
WordPressPrestaShopShopifyLanding pagesVibe coding
Data & analytics
GA4Looker StudioPower BIPython
AI
ChatGPTClaudeGeminiNotebookLMFlora.iaKlingSeedance
Content & design
FigmaCanvaAdobe Creative Cloud
Strategy → Acquisition → Content → Digital → Data → Automation